Adam Hamilton's The Call was awarded the 2016 Christian Retailing's Best Award for Bible Reference/Study material. The special announcement was held at a ceremony during the International Christian Retail Show (ICRS) in Cincinnati, Ohio on June 27th.

Christian retailers, publishers, church store managers and volunteers—in short, anyone actively engaged in the Christian products industry—were eligible to vote. Voters were asked to judge the nominations on their impact, including their ability to speak to people's hearts and evoke emotion; open people's minds to new ways of thinking; and encourage and affirm Christlike living.

Introduced in 2001, the awards—formerly known as the Retailers Choice Awards—have been increasingly acknowledged as an important way of recognizing some of the most significant new, life-changing products in the Christian retail industry.